The best ideas come as jokes. Make your thinking as funny as possible.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.