The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
It is the inescapable duty of management to fire incompetent people.
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
I always use my clients' products. This is not toady-ism, but elementary good manners.
You will never win fame and fortune unless you invent big ideas.
Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.