Advertising reflects the mores of society, but it does not influence them.

Lazy and superficial men and women do not produce superior work.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.