Advertising reflects the mores of society, but it does not influence them.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

On the average, five times as many people read the headlines as read the body copy.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

People who think well, write well