Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.
David WeinbergerIt's not what you know, and it's not even who you know. It's how much knowledge you give away. Hoarding knowledge diminishes your power because it diminishes your presence.
David WeinbergerPersonalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.
David Weinberger