You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.

We knew we loved making cookies and every time we did, we made people happy. That was our business plan.

You do not have to be superhuman to do what you believe in.

I use nothing but the best ingredients. My cookies are always baked fresh. I price cookies so that you cannot make them at home for any less. And I still give cookies away.

Good enough never is. Set your standards so high that even the flaws are considered excellent.

The easiest thing any of us can do is give up. It doesn't matter how many no's you go through.

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.