Don't stop at the first no. You have to be a risk taker. If there weren't room for creativity, the patent office would close down.

You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.

The easiest thing any of us can do is give up. It doesn't matter how many no's you go through.

I love to nurture, I love to help people. I love to brainstorm. I like to mentor.

I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.

When you're taking care of the customer, you can never do too much. And there is no wrong way... if it comes from the heart.

I'm not a "what if." I want to just do it, try it, give it my all, and if it's not meant to be, I can accept that. But I had to do it.