There are people out there who want to say yes. That gave me confidence to keep asking.

When you're taking care of the customer, you can never do too much. And there is no wrong way... if it comes from the heart.

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.

You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.

There are people out there who want to say yes. That gave me confidence to keep asking.

The greatest failure is not to try. Had I listened to all the people during the course of my life who said, "You can't. You'll fail. It won't work. You don't have...," I wouldn't be here today.

I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.