It's never too late - not now, not ever - for you to pursue your passion.

The greatest failure is not to try. Had I listened to all the people during the course of my life who said, "You can't. You'll fail. It won't work. You don't have...," I wouldn't be here today.

Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I love eating them.

I try not to take for granted how lucky we are to have life and breath and opportunity. Once we've got that, we can conquer anything.

The principle was right there - you couldn't miss it. The more we did for our customers, the more they did for us.

Don't stop at the first no. You have to be a risk taker. If there weren't room for creativity, the patent office would close down.

You know, Mrs. Fields was never a business. It was a part of me...and I never separated, oh, well, business from personal because to me they all blended together.