By 1975 - and continuing to today - all Americans came to believe that they had a "right" to a safe, clean, healthy environment. When I grew up, no one seriously criticized the steel mills and paper mills for the deadly stench they produced - that was the smell of prosperity. In the modern society, no one would tolerate such conditions in an American city.

There was almost a universal acceptance of unhealthy conditions. Sulfur dioxide in smokestack emissions were the price, or smell, of prosperity.

As a student of conservation biology, I believe that characteristics with survival value will ultimately prevail. There is no survival value in pessimism. If you think failure is inevitable, that view will probably become self-fulfilling.

When we held the first Earth Day, everyone said it was a success because of the huge turnout. It was probably the largest planned event across the country.

We need a firm cap on carbon emissions from fossil fuels. No coal, oil, or gas could enter the economy until the buyer had a permit. All permits would be auctioned by the federal government, and the number of permits auctioned would be decreased by three percent per year. Permits could be traded, but they could not be created out of whole cloth by companies that plant forests or dump iron filings at sea.

Make Earth Day Every Day.” While we might not always live up to this ideal, I try to keep this quote from Denis Hayes, founder of the Earth Day Network and president of Seattle’s Bullitt Foundation, in mind when I need a little extra motivation to be a better environmentalist: “Listen up, you couch potatoes: each recycled beer can saves enough electricity to run a television for three hours.

The easiest way to make something cool is to get cool people to do it. Part of this might mean the president has to forget tensions with opponents, or people like Arnold Schwarzenegger who has actually been decent with oil issues. Maybe he needs to pull some of the cool people in and make them model the right behaviors.