When you make a company, you make a utopia. It's where you design your perfect world.

Most people don't know what they're talking about. They move their mouth and say things because they don't want to admit they don't know. Or they think they know, but it's just confabulation and biases. So ignore them unless what they say resonates with some real wisdom inside of you. Assume they're a fool and find out the truth for yourself.

Obvious to you is amazing to others.

You can't please everyone, so proudly exclude people.

If anybody ever called our number, it would be picked up in less than 2 rings with a friendly voice answering, CD Baby. From 7 am to 10 pm, there was always somebody to pick up a call in 2 rings. No voice mail system; no routing to different departments. We treated our customers like our best friends. You don't route your best friend's call to an automated system!

The purpose of money is to trade for things that make you happy. So if you can bypass money and get directly to the happy, you've saved a lot of trouble. And it makes others happier, too, when you organize your business around non-monetary things.

Ideas are just a multiplier of execution.