If it's not a hit, switch.

Care about your customers more than about yourself, and you'll do well.

If it's not a hit, switch.

The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

Instead of staying strong and working through when times are really tough, I usually quit this recipe for failure and start a whole new recipe. So if something is too challenging, I tend to chalk it up as not a good fit, and move on to something else.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.