How you do anything is how you do everything. Your "character" or "nature" just refers to how you handle all the day-to-day things in life, no matter how small.
When you make a company, you make a utopia. It's where you design your perfect world.
Obvious to you is amazing to others.
Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
Don’t pursue business just for your own gain. Only answer the calls for help.
Success comes from persistently improving and inventing, not from persistently promoting what’s not working.