How you do anything is how you do everything. Your "character" or "nature" just refers to how you handle all the day-to-day things in life, no matter how small.
Derek SiversThe most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
Derek SiversYou're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
Derek SiversMake every decisionโeven decisions about whether to expand the business, raise money, or promote someoneโaccording to what's best for your customers.
Derek Sivers