You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

For years, I'd say yes to almost everything, trying to be nice and generous. Feeling obliged to be of service to the world. Maybe also a fear of being forgotten if I don't. But I paid the ultimate price in doing that, because for all those years, I got almost no work done! Some famous authors have written about this: that if they said yes to every request, then they'd never have time to write another book again.

The purpose of money is to trade for things that make you happy. So if you can bypass money and get directly to the happy, you've saved a lot of trouble. And it makes others happier, too, when you organize your business around non-monetary things.

The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.

If it's not a hit, switch.

Go find very early versions of things: the first TV pilot of a later-successful TV show; early audition tapes by famous actors; early demos by famous musicians. Focus on these early examples, not what they became over the next 20 years. Remember that what you're doing will constantly improve.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.