You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

For years, I'd say yes to almost everything, trying to be nice and generous. Feeling obliged to be of service to the world. Maybe also a fear of being forgotten if I don't. But I paid the ultimate price in doing that, because for all those years, I got almost no work done! Some famous authors have written about this: that if they said yes to every request, then they'd never have time to write another book again.

The most important lesson is probably to spend less than you earn.

If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.

Don’t pursue business just for your own gain. Only answer the calls for help.

Customer service is the new marketing.

There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.