You can't please everyone, so proudly exclude people.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.

Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?

Making a company is a great way to improve the world while improving yourself.

The purpose of money is to trade for things that make you happy. So if you can bypass money and get directly to the happy, you've saved a lot of trouble. And it makes others happier, too, when you organize your business around non-monetary things.

It was the first follower that transformed the lone nut into a leader.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.