There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

If it's not a hit, switch.

The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

In the end, it's about what you want to be, not what you want to have.

Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.

Success comes from persistently improving and inventing, not from persistently promoting what’s not working.