Success comes from persistently improving and inventing, not from persistently promoting what’s not working.

Customer service is the new marketing.

Care about your customers more than about yourself, and you'll do well.

The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.

Ideas are just a multiplier of execution.

You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.

In the end, it's about what you want to be, not what you want to have.