If anybody ever called our number, it would be picked up in less than 2 rings with a friendly voice answering, CD Baby. From 7 am to 10 pm, there was always somebody to pick up a call in 2 rings. No voice mail system; no routing to different departments. We treated our customers like our best friends. You don't route your best friend's call to an automated system!
Derek SiversIf you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
Derek SiversAre you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
Derek Sivers