Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
Dick MorrisAny Democrat who squirms on the tax-cut issue in the primaries has no chance ' zero ' to win the nomination. Each will have to take the โpledgeโ to oppose the Bush tax cuts. Thus, Bush will have succeeded in creating a situation where anyone who can win the nomination can't win the election. Democrats are not about to nominate anyone who backs the tax cut, and Americans are not going to elect anyone who favors a tax increase.
Dick MorrisOften GOP political strategy seems like the human wave theory of the Chinese military translated to politics. Where Beijing uses masses of soldiers to overwhelm their adversaries, the GOP uses huge campaign budgets as a substitute for strategy, thought or issues.
Dick Morris