We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

I hate everything that is driven by fashion.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Question everything generally thought to be obvious.