We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design is honest.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design makes a product understandable.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

The design should make the product speak to you.