Good design makes a product understandable.

Products have to be designed in a way that they are comprehensible.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

All too much of the man-made is ugly, inefficient, depressing chaos.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

Question everything generally thought to be obvious.