Good design makes a product understandable.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Good design is thorough, down to the last detail.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

I hate everything that is driven by fashion.

As designers we have a great responsibility.