Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

As designers we have a great responsibility.

Good design means as little design as possible.