Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
Dieter RamsThings which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter RamsGood design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter Rams