I don't like computers. I still like to do my drawings by hand.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Design should not dominate things, should not dominate people. It should help people. That's its role.

People react positively when things are clear and understandable.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

Good design means as little design as possible.