Having small touches of colour makes it more colourful than having the whole thing in colour.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

I don't like computers. I still like to do my drawings by hand.

You cannot understand good design if you do not understand people; design is made for people.