Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Nothing works without details. They are everything, the baseline of quality
Good design means as little design as possible.
The design should make the product speak to you.
All too much of the man-made is ugly, inefficient, depressing chaos.