Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Nothing works without details. They are everything, the baseline of quality

Good design is thorough, down to the last detail.

The design should make the product speak to you.

As designers we have a great responsibility.

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.