Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.