Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

Good design is thorough, down to the last detail.

All too much of the man-made is ugly, inefficient, depressing chaos.

Nothing works without details. They are everything, the baseline of quality

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

The design should make the product speak to you.