I feel less and less like that every year, and I guess maybe even more so with every new record that I put out. I just think, as the years go by, it's harder and harder to really find a reason to be annoyed that you made something that people want to continuously talk about. Certainly there are contexts in which the record can be discussed which will get me on the defensive and make me want to put some kind of calibration or some kind of context on what the record means in relation to my career as a whole.
DJ ShadowLike a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, "I'm not a video game startup; I don't know what I'm supposed to do with this."
DJ ShadowI always managed to fly a bit below the radar, but high enough to avoid colliding into anything.
DJ ShadowI was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
DJ ShadowWhen I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.
DJ ShadowWhen I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.
DJ ShadowIt's about respecting what I think people like about the original music. I'm not gonna ever take it to the extent that I'm kinda George Lucas-ing moments of the album over and over again, trying to get them right over the next 30 years - I don't wanna do anything like that. But, yeah - it's a... fascinating conundrum through the years.
DJ Shadow