When I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.
DJ ShadowLike a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, "I'm not a video game startup; I don't know what I'm supposed to do with this."
DJ ShadowI couldn't make a real drum'n'bass or dubstep record to save my life. But I can be influenced by them in small ways.
DJ ShadowThings go wrong when the people who control that world stop listening to their own instincts and start catering to their fan base.
DJ ShadowAnother one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
DJ Shadow