Shelf-life for a regular video game usually is about three to five years, and that's it.

You've got to be able to make animation for much less... Less is not the studio's way.

I cannot explain why they made that sequel to Secret of NIMH. Because they claim that it the original didn't make money, so what was the enthusiasm to make a sequel?

How can you have a director that doesn't go to work with the crew every day and talk to them?

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

It's whatever sells; it's the business of it.

When business executives are making the artistic decisions and don't understand animation, things can go awry.