Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.

The heart of Dragon's Lair has always been its compelling story. With Dragon's Lair 3D, we think the team has really created an interactive animated movie.

The studios will go wherever they smell money. It's like sharks to the blood.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

There's about 260 rooms in the new castle which you go through, but it's all about the game play.

When business executives are making the artistic decisions and don't understand animation, things can go awry.