I think we have to bottom out. When the studios jump out of the ring, perhaps the artist can get back in.

I have never seen a game's graphics look so sharp and clean. The sound design for the game is also unique on the Xbox. The memory on this system allowed us to provide the user with 5.1 Dolby surround sound for home theatre owners.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

How can you have a director that doesn't go to work with the crew every day and talk to them?

There's about 260 rooms in the new castle which you go through, but it's all about the game play.

But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people.

Dragon's Lair 3D is about as close as you can come to controlling an animated feature film.