I think we have to bottom out. When the studios jump out of the ring, perhaps the artist can get back in.

Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything.

Once you work with a studio on a film, the studio is sort of like this enormous clam that just opens, takes everything and then closes, and no one enters again. They own it all.

If you look at the game and everything, it's not quite like looking at an animated film, because that's total character. This, this is really movement, but it's got funny little things if you look for the humor. They're actually getting to the character.

How can you have a director that doesn't go to work with the crew every day and talk to them?

I think the work that they do and the style of 3D graphics is absolutely fabulous and I think it's a great brush to use for some stories. And there are other brushes that I think are exclusive to a different kind of story.

But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people.