Companies that understand the purpose and philosophy behind the "why" are usually astute, high- performing organizations that tap directly into the pulse of those they benefit the most. When utilized correctly, this understanding can create a powerful sense of duty and purpose for business teams because the employees know exactly whom they are working for and to what end.

You gotta do common things, uncommonly well.

When leaders of a professional team perform a scan, they examine the trends dominating their customer demographics, education, government policy, and especially their competition.

The great ones realize that what you did yesterday guarantees you nothing today. The challenge is too many people are busy celebrating yesterday's success.

External scouting is of limited value if it's not teamed with rigorous self- examination. Successful coaches or managers have learned the value of utilizing an outside opinion to give them a fresh look at their personnel. This unbiased view provides an even greater insight, which in turn helps the coach develop flexibility within the team.

The challenge CEOs will face three to five years from now is the same one that they face today. That is engagement. It's hard to keep people engaged in what they are doing. As this generation grows up around social media like Twitter where things are 140 characters, how do you keep them engaged all hours every day at work? How do you keep them focused on the big goals you have?

Emmitt Smith has run past legends, danced with stars and posed for the sculptor crafting his Hall of Fame bust. Hes built upon his athletic talents by working hard, seizing opportunities and reaching out to others for advice when he needed it.