Great companies connect to the heartstrings of their employees to make their purposes known.

It’s not about making money for themselves or the company, but making a difference in the lives of others.

Companies that understand the purpose and philosophy behind the "why" are usually astute, high- performing organizations that tap directly into the pulse of those they benefit the most. When utilized correctly, this understanding can create a powerful sense of duty and purpose for business teams because the employees know exactly whom they are working for and to what end.

One way Great Teams can share their visions is by creatively laying out their plans and visions, creating a road map for its members to follow. A Great Team outlines expectations for all members of an organization and for the organization as a whole. This clear-cut set of objectives - a road map - enables the organization to set benchmarks and goals and ultimately to lay the foundation for its own success.

We should all strive to be extraordinary, and that starts with a focus on our own capabilities instead of those of our opponents.

External scouting is of limited value if it's not teamed with rigorous self- examination. Successful coaches or managers have learned the value of utilizing an outside opinion to give them a fresh look at their personnel. This unbiased view provides an even greater insight, which in turn helps the coach develop flexibility within the team.

You gotta do common things, uncommonly well.