I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

I prefer design by experts - by people who know what they are doing

If you're more susceptible to interruption, you do more out of the box thinking.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.