Beauty and brains, pleasure and usability - they should go hand in hand.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.