Beauty and brains, pleasure and usability - they should go hand in hand.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

I prefer design by experts - by people who know what they are doing

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.