Beauty and brains, pleasure and usability - they should go hand in hand.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Attractive things work better.

Readers always seem to think that the author has some control over the design of their books.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.