Beauty and brains, pleasure and usability - they should go hand in hand.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Forget the complaints against complexity; instead, complain about confusion.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.