Everything we do in the digital realm - from surfing the Web to sending an e-mail to conducting a credit card transaction to, yes, making a phone call - creates a data trail. And if that trail exists, chances are someone is using it - or will be soon enough.
Douglas RushkoffDigiphreniaโโthe way our media and technologies encourage us to be in more than one place at the same time.
Douglas RushkoffEveryone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas RushkoffDigital time does not flow; it flicks. Like any binary, discrete decision, it is either here or there. In contrast to our experience of the passing of time, digital time is always in the now, or in no time. It is still. Poised.
Douglas Rushkoff'Digiphrenia' is really the experience of trying to exist in more than one incarnation of yourself at the same time. There's your Twitter profile, there's your Facebook profile, there's your email inbox. And all of these sort of multiple instances of you are operating simultaneously and in parallel.
Douglas Rushkoff