No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.
Douglas RushkoffAs a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do.
Douglas RushkoffWe each create a story - a narritive, a picture, an allegory, a model - for what's going on in the universe. And then we fight - sometimes to the death - to make others believe in that model, or to be able to keep believing in it ourselves. In other words, we try to erase contradictory evidence to that model.
Douglas RushkoffWalkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape.
Douglas Rushkoff