The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
Douglas RushkoffRemoved from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.
Douglas RushkoffEveryone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
Douglas RushkoffThe new Zune may not be an iPod killer, but it does offer a clean interface, great industrial design, HD radio, and a subscription model for music, making it significantly less expensive for big users.
Douglas RushkoffThe tribal community lived in the totality of circular time; the farmers of God's universe understood before and after; workers of the clockwork universe lived by the tick; and we creatures of the digital era must relate to the pulse.
Douglas RushkoffI regard any behavior we indulge in as a game. The soul is beyond not only three-dimensional space but beyond the illusion of linear time. Any method we use to move through three- or four- dimensional space is a game. It doesn't matter how serious we take it, or how serious its consequences are.
Douglas Rushkoff