Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas RushkoffIn the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is.
Douglas RushkoffThe tribal community lived in the totality of circular time; the farmers of God's universe understood before and after; workers of the clockwork universe lived by the tick; and we creatures of the digital era must relate to the pulse.
Douglas RushkoffYour next SMS will probably be around longer, and remain more legible, than your tombstone. For, unlike your tombstone or even your mortal coil, your texts may be worth something.
Douglas RushkoffIn the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
Douglas Rushkoff