Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.

New content online no longer requires new stories or information, just new ways of linking things to other things. Or as the social networks might put it to you, 'Jane is now friends with Tom.' The connection has been made; the picture is getting more complete.

A society that's addicted to narratives with beginnings, middles, and endings will eventually yearn to end. We just want it to end.

Files on iTunes - and thus iPods - are incompatible with everything else. Applications on iPhones may only be sold and uploaded through the iPhone store - giving Apple control over everything people put on to the devices they thought they owned.

Digiphrenia - how technology lets us be in more than one place - and self - at the same time. Drone pilots suffer more burnout than real-world pilots, as they attempt to live in two worlds - home and battlefield - simultaneously. We all become overwhelmed until we learn to distinguish between data flows (like Twitter) that can only be dipped into, and data storage (like books and emails) that can be fully consumed.

It may be decades until we know what living in a state of constant distraction will do to us.