The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

Imagine what it would be like if you didn't know that the evening news was funded primarily by 'Big Pharma.' You would actually believe the stuff that they're saying. You might even think those are the stories that matter.

Invest in people who will take care of you when you're old.

Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.

When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.