The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.
Douglas RushkoffOur technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.
Douglas RushkoffWhat's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant.
Douglas RushkoffJust as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads.
Douglas RushkoffCorporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
Douglas RushkoffWhether it's watching a $4,000 laptop fall off the conveyor belt at airport security, contending with a software conflict that corrupted your file management system, or begging your family to stop opening those virus-carrying 'greeting cards' attached to emails, all computer owners are highly leveraged and highly vulnerable technology investors.
Douglas Rushkoff