No one can write decently who is distrustful of the reader's intelligence or whose attitude is patronizing.
E. B. WhitePlace yourself in the background; write in a way that comes naturally; work from a suitable design; write with nouns and verbs; do not overwrite; do not overstate; avoid the use of qualifiers; do not affect a breezy style; use orthodox spelling; do not explain too much; avoid fancy words; do not take shortcuts as the cost of clarity; prefer the standard to the offbeat; make sure the reader knows who is speaking; do not use dialect; revise and rewrite.
E. B. WhiteGeese are friends to no one, they bad mouth everybody and everything. But they are companionable once you get used to their ingratitude and false accusations.
E. B. White