Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroEvery time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.
Edward Allen BerneroMost of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroWe don't have a whole lot of people living hand-to-mouth in the Writers Guild, we get paid really well, and a lot of the things we fought for, in my case, I can negotiate. I can negotiate higher DVD rates or anything I want, it's not going to be a minimum basic agreement. But I do think it was important to stand up to them. I do think that we got things in the deal that we wouldn't have gotten had we not stood up to them.
Edward Allen BerneroI think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.
Edward Allen BerneroOne of the most painful things for me was Jay Leno, Jay Leno going back on the air and saying to people that it was a choice between his writing staff and his crew, I think that really hurt a lot of show runners, because it was never a choice between our writers and our crew.
Edward Allen BerneroGlee is only one example - there are a lot of shows, adult shows online. I just don't understand why we've decided that we want to throw everything we can out there on the Internet, I don't know how it helps us. I think being exclusive, that you can only see something on CBS, you can only see something on ABC, is a good thing.
Edward Allen Bernero