Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroWell, it was an interesting phenomenon, because I come from a very union town - I come from Chicago. And have been involved in unions most of my life. I think in a lot of ways unions aren't necessary anymore, because what they were started for, I think a lot of those conditions don't exist. And this union is so odd, because any sort of fight we do in this union is not for us, it's for future generations.
Edward Allen BerneroI think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.
Edward Allen BerneroI did a lot of talking - not as much background talking as a lot of people because I've never been someone who is too afraid of saying what I feel. I just don't see any reason to.
Edward Allen BerneroEvery time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.
Edward Allen BerneroYou get notes from two studios and a network instead of a studio and a network. Although we early on forced them all to do their notes together. I make them all talk to each other first. Because we went through the pains of getting notes from ABC and at the time it was Touchstone, that were opposite - and then CBS notes that were opposite again. So it was, you guys are going to have to work it out as to what is the most important note.
Edward Allen Bernero