Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroI also think one of the things that's really hurting us is political activism of any stripe. Michael Jordan had it exactly right, he was my idol - when he was asked about a political question at one point and he said I'm not going to answer it, and they said why not, and he said: Because Republicans buy gym shoes too, right? That doesn't exist anymore, that kind of smarts.
Edward Allen BerneroTelevision viewership has been declining for a number of years. The internet has been blamed. Everything has been blamed. Except for what I think the problem is: that the networks own the shows, and they completely think that they make them. They don't any longer let the people who make shows just make them. The networks have notes about everything. They are intimately involved in every aspect of the process. And I think it's hurt the process.
Edward Allen BerneroMost of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroWhat gets made that's considered for men - it's really just T&A stuff. It's not stuff than any guy I know really wants to watch, you know, the stuff with jiggling boobs and all that. Something with real sort of male themes and male strength and things I want to watch in a drama.
Edward Allen BerneroWell, it was an interesting phenomenon, because I come from a very union town - I come from Chicago. And have been involved in unions most of my life. I think in a lot of ways unions aren't necessary anymore, because what they were started for, I think a lot of those conditions don't exist. And this union is so odd, because any sort of fight we do in this union is not for us, it's for future generations.
Edward Allen BerneroWhat's missing from the online experience is community. Married couples are still going to need something to do on Tuesday nights, right? And it's not going to be individually retiring to their offices to watch on their computers. It's: "We just put the meat loaf dishes away, let's go watch television." It's going to happen. We shouldn't be so led around by other models.
Edward Allen Bernero