Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroWhat gets made that's considered for men - it's really just T&A stuff. It's not stuff than any guy I know really wants to watch, you know, the stuff with jiggling boobs and all that. Something with real sort of male themes and male strength and things I want to watch in a drama.
Edward Allen BerneroWhat's missing from the online experience is community. Married couples are still going to need something to do on Tuesday nights, right? And it's not going to be individually retiring to their offices to watch on their computers. It's: "We just put the meat loaf dishes away, let's go watch television." It's going to happen. We shouldn't be so led around by other models.
Edward Allen BerneroEveryone's opinion is of equal value, which is bizarre to me. It's so hard to get anybody cast because you'll be on the phone with 15 people, and if anybody says I don't know about that guy - move on. Wait a minute, why is that person's note valid? It's such a bizarre process that's sprung up around it.
Edward Allen BerneroIt was always about the future of writers, and about the way writers are treated in the future, and I think that was really hurtful to a lot of people in my position who had 160 people who depended on them to get this over with. So there was a lot of pain in it, and in that sense it will never be worth it, but I do think it was important.
Edward Allen BerneroYou get notes from two studios and a network instead of a studio and a network. Although we early on forced them all to do their notes together. I make them all talk to each other first. Because we went through the pains of getting notes from ABC and at the time it was Touchstone, that were opposite - and then CBS notes that were opposite again. So it was, you guys are going to have to work it out as to what is the most important note.
Edward Allen BerneroGlee is only one example - there are a lot of shows, adult shows online. I just don't understand why we've decided that we want to throw everything we can out there on the Internet, I don't know how it helps us. I think being exclusive, that you can only see something on CBS, you can only see something on ABC, is a good thing.
Edward Allen Bernero