Every time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.
Edward Allen BerneroEveryone's opinion is of equal value, which is bizarre to me. It's so hard to get anybody cast because you'll be on the phone with 15 people, and if anybody says I don't know about that guy - move on. Wait a minute, why is that person's note valid? It's such a bizarre process that's sprung up around it.
Edward Allen BerneroWhat's missing from the online experience is community. Married couples are still going to need something to do on Tuesday nights, right? And it's not going to be individually retiring to their offices to watch on their computers. It's: "We just put the meat loaf dishes away, let's go watch television." It's going to happen. We shouldn't be so led around by other models.
Edward Allen BerneroTelevision viewership has been declining for a number of years. The internet has been blamed. Everything has been blamed. Except for what I think the problem is: that the networks own the shows, and they completely think that they make them. They don't any longer let the people who make shows just make them. The networks have notes about everything. They are intimately involved in every aspect of the process. And I think it's hurt the process.
Edward Allen BerneroI think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.
Edward Allen BerneroI eternally fight internal battles about developing things that only appeal to the East Coast and the West Coast. For years I've been trying to do a Western, nobody's interested in doing a Western, how can that be?
Edward Allen BerneroWhat gets made that's considered for men - it's really just T&A stuff. It's not stuff than any guy I know really wants to watch, you know, the stuff with jiggling boobs and all that. Something with real sort of male themes and male strength and things I want to watch in a drama.
Edward Allen Bernero