Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroEvery time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.
Edward Allen BerneroGlee is only one example - there are a lot of shows, adult shows online. I just don't understand why we've decided that we want to throw everything we can out there on the Internet, I don't know how it helps us. I think being exclusive, that you can only see something on CBS, you can only see something on ABC, is a good thing.
Edward Allen BerneroMacho in a different sense, the kind of things that we think makes us a man. It doesn't really exist right now. I really don't want it to seem that I think it's a problem that women are in development, I don't think it's as problem at all, I just think it's an interesting time that we're in. And maybe long overdue - maybe television for a long time was made for men and it's long overdue.
Edward Allen BerneroTelevision viewership has been declining for a number of years. The internet has been blamed. Everything has been blamed. Except for what I think the problem is: that the networks own the shows, and they completely think that they make them. They don't any longer let the people who make shows just make them. The networks have notes about everything. They are intimately involved in every aspect of the process. And I think it's hurt the process.
Edward Allen BerneroIn some ways I think it [the strike] was important. I'm not sure that "worth it" is the right term, but it was important. A lot of people lost a lot of things - I was greatly concerned for our crews. Those are the people who really sort of paid. A lot of us in quiet ways did everything that we could to help people pay mortgages.
Edward Allen Bernero