I think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.
Edward Allen BerneroEvery time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.
Edward Allen BerneroI also think one of the things that's really hurting us is political activism of any stripe. Michael Jordan had it exactly right, he was my idol - when he was asked about a political question at one point and he said I'm not going to answer it, and they said why not, and he said: Because Republicans buy gym shoes too, right? That doesn't exist anymore, that kind of smarts.
Edward Allen BerneroYou get notes from two studios and a network instead of a studio and a network. Although we early on forced them all to do their notes together. I make them all talk to each other first. Because we went through the pains of getting notes from ABC and at the time it was Touchstone, that were opposite - and then CBS notes that were opposite again. So it was, you guys are going to have to work it out as to what is the most important note.
Edward Allen BerneroWell, it was an interesting phenomenon, because I come from a very union town - I come from Chicago. And have been involved in unions most of my life. I think in a lot of ways unions aren't necessary anymore, because what they were started for, I think a lot of those conditions don't exist. And this union is so odd, because any sort of fight we do in this union is not for us, it's for future generations.
Edward Allen Bernero