As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Propaganda is the executive arm of the invisible government.

Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.