Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.
Edward BernaysIf we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.
Edward BernaysIt is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.
Edward Bernays