The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.