Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.
Edward BernaysIf you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.
Edward BernaysWe are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Edward Bernays