We govern what the public think about.

Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

Propaganda is the executive arm of the invisible government.

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented.

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.