Work backward from your goal.

A lot of good ideas are actually bad ideas because, since they sound good, everybody's already doing them.

Remember, when we're conscious of something, that state is quite often generated by unconscious processes that happen right before it.

The skill-providers want to have more impact and solve problems; the problem people want new tools to get their problems solved.

When I'm talking to somebody, I'll put a piece of paper on the table and I'll write what I call a conversation summary - notes about the conversation on the piece of paper. At the end of the conversation, I'll take a picture on my phone and give the other person the original piece of paper.

Behavioral economics can explain some things, but it's hard to explain a lot of the underlying processes that generate these decisions, much less some of these unconscious things that we don't have a handle on at all.

I worry that we don't have a very good definition of consciousness yet which makes it hard to tackle.