Work backward from your goal.

Many of the projects that we do that appear quite successful, it's actually often the second or third time we've given it a try.

These disorders - schizophrenia, Alzheimer's, depression, addiction - they not only steal our time to live, they change who we are.

One thing that I've been doing for a long time is to wake up really early. I try to get up around 4 or 5 in the morning, long before most of my lab members are up, which gives me some quiet time to really think without distraction. I think that's important.

I worry that we don't have a very good definition of consciousness yet which makes it hard to tackle.

The world is your playground - play with a sense of destiny.

Behavioral economics can explain some things, but it's hard to explain a lot of the underlying processes that generate these decisions, much less some of these unconscious things that we don't have a handle on at all.