If our brain is understanding some parts of the universe and not understanding other parts, and those understandings are about the laws of physics that our brains are built on top of, then it's kind of a loop, right?

Unlike optogenetics, where there are existing nonprofits that give away the DNA for free or at cost, expansion microscopy requires chemicals to be used, so having a company that makes the chemistry kit that anybody can use can save time.

A lot of good ideas are actually bad ideas because, since they sound good, everybody's already doing them.

There are many things that we still don't understand about the universe, right? Einstein struggled to bring quantum mechanics and gravity together and never succeeded, and that's a problem that to this day is not well understood. Well, maybe to comprehend some of these things, we need to augment our intelligence. If we do, who knows?

Behavioral economics can explain some things, but it's hard to explain a lot of the underlying processes that generate these decisions, much less some of these unconscious things that we don't have a handle on at all.

You can imagine over very long timescales, perhaps far beyond the multi-decade time scale, we might be able to ask very deep questions about why we feel the way we feel about things, or why we think of ourselves in certain ways - questions that have been in the realm of psychology and philosophy but have been very difficult to get a firm mechanistic laws-of-physics grasp on.

Remember, when we're conscious of something, that state is quite often generated by unconscious processes that happen right before it.